The field of digital marketing is rapidly evolving, with digital ad spend now dominating traditional channels and skills like social media, search analytics, and email marketing in high demand. To keep pace with these changes and set students up for success, it's critical that digital marketing curricula stay on the cutting edge. Let's explore some exciting updates to the Rize Digital Marketing program that will prepare students for the dynamic world of modern marketing.
The digital marketing landscape is constantly shifting. To ensure curricula remain relevant, it's essential to regularly evaluate programs through market research, student feedback, and input from industry experts. By grounding updates in both employer needs and student experiences, programs can be adapted to address emerging trends and skills gaps.
Some key areas of focus for the refreshed Rize Digital Marketing program include:
Students learn best by doing. The new Rize Digital Marketing program curriculum incorporates more opportunities for hands-on experience with industry-standard tools and certifications. This includes working with platforms like Google Analytics 4, HubSpot, and Google Ads to gain practical skills employers are looking for.
A comprehensive capstone project allows students to bring everything together, creating a full multi-channel marketing campaign for a real or simulated client. This provides an impressive portfolio piece to showcase their abilities to potential employers.
Beyond just teaching marketing skills, the refreshed program also integrates dedicated career preparation courses. These help students explore different roles in digital marketing, identify their strengths and interests, and practice essential job search skills like resume writing and interviewing.
By making career planning an integral part of the curriculum, rather than an afterthought, your students will graduate feeling confident and prepared to launch their marketing careers.
To meet the needs of diverse learners, Rize's Digital Marketing program is being offered in both traditional full-semester formats and accelerated 8-week terms. This allows institutions to serve both traditional undergraduates and working adult learners seeking faster pathways to new skills and credentials.
The digital marketing field offers exciting opportunities, but staying current is key. By incorporating emerging trends, hands-on projects, career preparation, and flexible formats, these curriculum updates ensure students graduate with the skills and confidence to succeed in this dynamic industry.
Are you an institution looking to launch or refresh your Digital Marketing program? Schedule a call below to learn how you can bring these cutting-edge updates to your campus. Already working with Rize? Reach out to your Partner Success Lead to discuss implementing these enhancements and building diverse pathways for your students.
